Detailed SEO Insights

LAST UPDATED
September 20, 2025

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Future today announced the redesign of TechRadar, one of the web’s biggest authority sites covering technology news and product reviews.

Future (trading publicly as $FUTR) are currently the biggest digital goliath we track in terms of how many brands they operate, with their 86 sites pulling in more than 100M clicks from Google each month.

Black and pink is the new colour scheme they’re going for, compared to the muted blue of their “previous” design. I put previous in quotes as you can still access their old design if you look at any international versions of the site.

When I saw the announcement I clicked through expecting some futuristic looking rebrand the likes of ZDNet and The Verge have debuted in recent times.

I’ll try not to be too critical here as design is a very subjective thing and I’m sure they know what they’re doing, but it almost looks a little bit dated to me.

My context being that this is one of the biggest sites from one of the biggest digital goliath’s on the planet, receiving an estimated 24.5M visits each month according to Similarweb data. I thought they would have tried to push the boundaries a little more.

Still, I will give them credit in that it’s clean and easy to follow.

I couldn’t help but notice they’ve highlighted some elements they clearly think are important for the next few years of the site competing in a saturated vertical.

Articles around current shopping events are found just after their latest posts on the homepage:

That said, I’m not sure what they’ll be used for when an event like that isn’t happening. I’ll check back in a week and see.

The different product categories they review are the next big call to action:

Then there’s the social proof of why you should trust their reviewers and click on their affiliate links when they give product recommendations. They clearly think this social proof is important, and I do too.

I’ve advised other sites do something similar on numerous occasions and throughout SEO Blueprint.

Finally, there are not one but two separate callouts regarding who is behind the site and how much experience they have in the space.

As far as I can tell, all of their main changes were focused around the homepage and category pages. While individual posts are now topped with their new black and pink navigation bar, they didn’t change individual post width or structure.

Hopefully you can see from my own websites I care about the finer details of web design and think it’s an important factor in the success of how well a brand does online.

There’s nothing mind-blowing about this redesign, but they’ve perhaps given further confirmation that highlighting in some way why readers should trust you is going to be increasingly important going forward.

Author Information

Written by Glen Allsopp, the founder of Detailed. You may know me as 'ViperChill' if you've been in internet marketing for a while. Detailed is a small bootstrapped team behind the Detailed SEO Extension for Chrome & Firefox (300,000 weekly users), trying to share some of the best SEO insights on the internet.

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